Employment Type

: Full-Time


: Non-Executive Management

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American Management Association ( is a world leader in talent development, advancing the skills of individuals to drive business success. AMA s approach to improving performance combines experiential learning learning through doing with opportunities for ongoing professional growth at every step of one s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.

AMA is looking for a Marketing Manager who supports AMA s seminar business and a variety of other digital learning assets through the development and execution of integrated marketing strategies. Detailed planning, implementation, and analysis of successful strategies are critical in effectively growing product lines.

  • Create and execute multi-channel and multi-touch integrated marketing plans for various product lines to achieve revenue goals.
  • Analyze past results, competitive data and current trends to formulate scheduling recommendations.
  • Share responsibility for developing and achieving annual product revenue and marketing expense budget.
  • Evaluate key marketing and financial indicators to determine effectiveness of marketing strategies and monitor progress against goals. Adjust strategies and tactics as appropriate.
  • Work with Learning Solution Managers to identify viable markets and topics for new products.
  • Direct and work with Creative Services and Digital Marketing team to develop communications that build brand awareness and create compelling offers that appeal to customer needs.
  • Other related duties.

  • BA/BS required, MBA/MS preferred.
  • 5+ years experience in direct response AND digital marketing.
  • 5+ years experience in campaign management, including responsibility for developing budgets, providing creative direction, handling audience targeting and analyzing results.
  • Demonstrated ability to develop and execute a marketing plan.
  • Experience in evaluating and interpreting financial metrics and a proven ability to take appropriate action to modify or capitalize on results.
  • Proven experience in creating innovative marketing and growth approaches/solutions.
  • Team player with demonstrated ability to collaborate with others.
  • Strong interpersonal and communication skills.
  • Positive attitude and enthusiastic approach to the work this position requires.
  • Must be able to travel in accordance with business need

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization

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