Director, Market Communication (Gardiner)

  • Gardiner, ME

Compensation

: $98,970.00 - $156,660.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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As a rapidly growing global provider of IT solutions, weve expanded from Seattle to Sydney and beyond with reach in over 80 countries around the world. Todays top brands count on Zones and our world-class partners Microsoft, Apple, Cisco, Dell, Lenovo, and more to transform their enterprises. To support this transformation, Zones offers products and services across four Solution Environments: Workplace Modernization, Network Optimization, Data Center Transformation, and Security Fortification. Position Overview Zones is one of the best kept secret in the IT industry, although we drive over $2B in revenue and we are one of the largest global end-to-end IT solution and services provider. We enable digital transformation for enterprise, mid-markets and targeted industry verticals. Were expanding our marketing team to raise awareness of our brand and solidify our positioning in the market as the First Choice for IT. Come be a part of driving the double-digit growth. Our customers love us, and we want to share our success stories and create demand for Zones. Were looking for a strategic communication marketeer with digitally savvy chops to increase our market presence and to ensure our customers are at the center of our messaging. As the Director of Market Communication, you will be responsible for driving both corporate comms (ie. PR, AR) and digital channel comms (i.e. email, website, paid search, SEO, digital media). Youll be responsible for both strategy development and implementation of the companys overall communication strategy for external and internal audiences across media channels. In addition, this role will support executive leadership as a comms adviser. Overall, this role will work directly to build and scale the overall Zones voice in the market, elevate brand awareness, drive customer demand, build influence with key business decision makers and Zones positioning in our customers heart and mind. Youre are an exceptional global communicator, dedicated media practitioner, and a collaborative player who can roll up your sleeves and lead cross-functional teams throughout the organization. Key Responsibilities Create segment-based, audience-based, communication strategies and execution plan to drive Zones brand positioning as First Choice for IT and increase Zones overall market presence/awareness Understand the media landscape, plan the most impactful way to drive thought leadership, speaking engagements, announce news, assess coverage and results for Zones product, solution and services Create and implement marcom framework and processes to enable organization to scale and to ensure consistency in our messaging Development the marcom and digital media strategy and plans to drive messaging cadence in the market Analyze, select and manage PR, AR, Media agencies to delivery on results per execution plan Serve as media crisis management (security issues, product/solution failures, etc) and response quickly to draft statements Drive PR and social media strategy for major events Provide media briefing, presentations and coaching to Zones spokespersons as needed Define, implement and report on KPIs/metrics to track Zones all up market awareness (ie. share of voice, etc), positioning, and social analytics to increase engagement Collaborate across teams to align on strategy and execution to drive deliverables and results Lead and build out the marcom team Recruit, hire and development talents Deliverables Comprehensive communication plan to drive awareness and demand for Zones Weekly, monthly, quarterly reporting on KPIs Communication content/messaging per target audience Comms process and framework to enable organization to scale Project management of AR/PR vendors/agencies within deliverables, timeline and budget Coaching and performance assessment for team execution excellence Qualifications BA in Journalism, Market Communication, Business, or a related degree, MBA preferred 8-10 years PR experience in B2B corporate environment with 3+ years in leadership role (software industry experience preferred) Experience building and driving integrated communication plans, agency management, public relations, developing story pitches, developing messaging, managing social media and working with PR/AR agencies Ability to effectively manage media campaigns with influencers in various computer trade, business, and consumer publications as well as broadcast, etc. Outstanding verbal and written communication skills, exceptional storytelling, including speeches and presentations. Ability to clearly articulate complex issues and formulate messaging, recommendations to influence a wide variety of audiences including executive influences Results-driven with a consistent record of delivering campaigns and launching products that build hyper-scale B2B brands via cross-channel communications and relationship building Ambitious, self-starter, thrives in a fast-paced, ambiguous environment, effectively manages priorities Exceptional cross-group collaboration skills to successfully and independently work across many teams and functions Experienced in planning, strategic thinking, business savvy, execution excellence, detail-oriented High integrity, capable of excellent judgement and decision-making skills, showing the utmost discretion in the management of confidential corporate information Top-level critical thinking and planning skills, including ability to set priorities, manageable work-plans and work within budgets Zones offers a comprehensive Benefits package While were committed to providing top-tier solutions, were just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse. At Zones, work is more than a job it's an exciting career immersed in an inventive, collaborative culture. If youre interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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